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In this quote, Benjamin Franklin is giving advice about financial responsibility and prudent decision making. He’s saying that one should not purchase things if they do not have the means to pay for them, as that could lead to debt problems. Additionally, he’s saying that one should not sell things if there is no certainty that payment will be received, as that could result in losses or not getting compensated for work.
Franklin appears to be advocating living within one’s financial means and avoiding risks that may compromise one’s fiscal security and stability. The overall message seems to be exercising caution and common sense when it comes to money matters of buying, selling and being paid.