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In this quote, B.C. Forbes is emphasizing the importance of honesty and integrity in business over solely pursuing profits. He argues that anyone who thinks it is more important to make money than to do so honestly is a “fool.”
Forbes is suggesting that integrity, ethics and lawful conduct should take precedence over maximizing earnings by any means. The message is that in the long run, maintaining one’s reputation for honesty and fair dealing is more valuable than any temporary financial gains from questionable or illegal business practices.