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In this quote, B.C. Forbes is making the point that earning a high income or being financially successful does not necessarily mean a person is truly achieving or gaining that which is most meaningful in life. While many men earn “dollars aplenty” through their work, Forbes argues this does not equate to earning “what counts” or what really matters.
He seems to be suggesting that true wealth involves more than just financial prosperity – it also includes qualities like happiness, strong relationships, health, knowledge and making a positive impact. So even those with high paying jobs and abundant income may still be lacking or “earning little” when it comes to inner wealth, life purpose and ultimate fulfillment.