Anna Wintour: Vogue Executive
on Monday, February 22, 2021Anna Wintour Money Quote saying that ideal readers of Vogue would represent smart professional women. Anna Wintour said:
“I want ‘Vogue’ to be pacy, sharp, and sexy – I’m not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She’s interested in business and money” — Anna Wintour
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In this quote, Anna Wintour seems to be outlining her vision for the readership and focus of Vogue magazine. By saying she doesn’t want the publication to cater to the “super-rich or infinitely leisured” but rather “energetic executive women, with money of their own and a wide range of interests”, Wintour expresses a desire to portray and appeal to ambitious, career-oriented women of means.
She acknowledges there is “a new kind of woman” interested not just in fashion but also “business and money”. Overall, the quote conveys Wintour’s perspective that Vogue should target modern women seeking to make their mark professionally and financially, not solely depend on wealth or leisure pursuits. She appears to want the magazine to reflect this growing demographic of independent career women.