Andy Warhol: No Amount of Coke Money
on Sunday, May 22, 2016Andy Warhol Money Quote saying wealthy buy the same stuff as the poor – so you can’t pay more to get a better Coca Cola. Andy Warhol said:
“America started the tradition where the richest consumers buy essentially the same things as the poorest … A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking” — Andy Warhol
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In this quote, Andy Warhol is commenting on the nature of mass consumption in American society. He notes that even the wealthiest consumers tend to buy many of the same mass-produced items as the poorest citizens. Warhol uses Coca-Cola as an example, pointing out that a Coke purchased by a rich person is essentially identical to one bought by someone living in poverty.
No matter how much money one has, it does not get you a qualitatively better Coke. Through this observation, Warhol seems to be acknowledging that America pioneered a culture where commonly consumed branded products are standardized, with the rich and poor alike enjoying largely similar goods.
The quote suggests mass production has leveled consumption in a way, with expensive tastes not necessarily correlating to higher product quality in all cases.
Birthday: August 6, 1928 – Death: February 22, 1987