Mark McKinnon: Just Burn That Money

Posted by admin on Saturday, December 12, 2015

Mark McKinnon, former adviser to President George W. Bush in a politics Money Quote saying presidential campaign ads are not having a significant impact in voter polls and the money spent is almost entirely wasted. Mark McKinnon said:

There’s just very little return on media dollars anymore in politics because people just don’t believe political advertising. They’re just demanding authenticity and something that they think is real, and they know that advertising is not real. So those are – you might as well just burn that money. It’d be a better investment
— Mark McKinnon

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