Alain Wertheimer: Business Sells Pleasure

Posted by admin on Tuesday, October 10, 2017

Alain Wertheimer Money Quote saying that luxury goods are rarely about utility, but more about personal perception of success. Alain Wertheimer said:

We’re in the business of selling pleasure. We don’t sell handbags or haute couture. We sell dreams
— Alain Wertheimer

 
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We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams Quote

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